In the last few years of marketing, as customer acquisition costs have gone up and up, and it has become difficult to get customers to try your new product, marketers have resorted to newer and newer ways of attracting attention.
There have been several of these – the resurgence of the email newsletter, re-marketing, drip campaigns and what not. But I don’t think I’d be too far off if I said that the single most hated of all of these would be the pop-up notification.
Let’s face it. Pop-ups are annoying. There is really no way in which you can justify pop-ups in an aesthetic sense. They turn up when you are in the middle of something, ask you for your details, and if you dismiss them, in some cases, even turn up again. Pop-ups by definition are interruptive not user-friendly.
Why then, have most people been using them all this while?
Because they work, at least for a while.
Pop-ups, when you begin using them on your site, and at the time when it was introduced to the internet, did work very well. It was a good way for marketers to keep hold of a captive audience, make sure the stuff they put out was being read and, in turn gain more customers.
But like too much a good thing, when marketers started abusing the channel (as we so often tend to do), pop-ups became what they are today, synonymous with bad UX, customer anger, and a general, horrible bad rap for the channel itself.
Is it well deserved? I would like to think so. Pop-ups are horribly abused, and bring down the experience across the internet in ways that annoy even the most lenient browser.
But what do marketers do, then? Pop-ups, as I admitted, do work well. They have the advantage of location – they come up when the visitor is on the page – they have a clear CTA, they have a good value prop if you are interested in what the brand has to say, that is.
How then, do you replace them? And still keep the high numbers they bring to large websites? Is that even possible?
We think it is, and that is why we built Snippect.
Think of Snippect as giving you all the advantages of the pop-up, just with better UX, better timing, without the disadvantages. Plus two very important thing that pop-ups cannot give you: context and conversation.
Snippects can be embedded within blog posts, and within specific places on your sites, where it will come up organically as your visitor scrolls, giving her the exact information, or intervention, when she needs it. This context ensures that Snippect doesn’t feel like an interruption. The conversations become an integral part of the flow, and gives you the ability to hook your visitor exactly at the point when she has the most context and is the most interested.
Sounds too good to be true?
Yeah, that’s what we thought when we built it too.
Which is why we invite you to come and take it for a spin. Try the free trial, and we would love to have a conversation with you on how to implement this so you can attract and retain more of your visitors.